Branded Merchandise — Capturing the Beauty and Magic of Wimbledon.
Product Ideation
Brand Research & Development
Prototyping & Sampling Concepts
Mass Production
Global Freight & Logistics
In 2020, Sipsmith aced a partnership as the Official Gin Partner of The Championships, Wimbledon. Elevating the game, they transformed bars and restaurants into Sipsmith sanctuaries, complete with exclusive terraces, bespoke cocktails, and stylish branded gear—thanks to the crafty touch of City Global.
Relationship
In this role, we acted as manufacturing partners and creative directors. By immersing ourselves in the Wimbledon crowd, we gained a profound understanding of their preferences. This insight allowed us to help design and create a truly beautiful experience.
Intersecting Strategy with Product Design
Through in-depth strategic discovery and integrating our findings into the design process, Sipsmith told the story of who Wimbledon really was. We conveyed the most authentic brand elements to clearly represent Wimbledon in each product design possible.
