Case StudiesWhat we made, and its impact.

Undisclosed Brand — A Ten-Year Retail Program

Sixty production orders for one brand across ten years on a single specification — what a manufacturing relationship looks like when nothing breaks.

A single-purpose consumer accessory that came out of Shark Tank and went on to reach national retail distribution across mass, specialty and online channels, and has stayed in continuous production on its original specification. The brand is withheld at its request; the program is described here with its permission in outline only.

Sixty orders is not a sales record. It is a quality record.

Belly Bandit — Postpartum Compression, Cut and Sewn

Six SKUs of postpartum compression wear.

Belly Bandit built the modern postpartum compression category in the United States, taking a centuries-old practice of binding after birth and turning it into a graded, medically-informed garment sold through maternity retail, hospitals and direct to consumer. The Caden Company holds the brand. Its products travel by word of mouth between mothers, which makes availability and consistency worth more than any advertisement.

A mother wears this on the third day of her new life. It has to be right.

Aveda Graduation Lapel Pins

The same graduation pin, delivered three years running to a fixed ceremony date, in eco-nickel to match the brand’s environmental standards.

Aveda was founded in 1978 in Minneapolis by Austrian hairdresser Horst Rechelbacher, who built the brand around plant-derived ingredients and environmental responsibility long before either was commercially fashionable. It pioneered the use of post-consumer recycled packaging and renewable energy in beauty manufacturing. Estée Lauder Companies acquired Aveda in 1997.

The brand comes back every year, because the pin is right every year.

GUESS Fleece Throws

53,000 premium fleece throws for a global fashion house, produced once and delivered into two national retail networks.

GUESS was founded in 1981 by the four Marciano brothers, who arrived in Los Angeles from the south of France and sold a stone-washed ‘Marilyn’ jean that Bloomingdale’s agreed to stock on a two-dozen trial. It sold out in hours. The brand built itself on black-and-white campaign imagery and became one of the defining American denim houses of the 1980s and 1990s.

One run, two countries, one standard of finish.

Girly Go Garter

Nine production orders for a founder-led brand, from 505 pieces to 5,000 proof that small orders get the same engineering as large ones.

Girly Go Garter was created by style expert and television personality Andy Paige, who built a career on HGTV and TLC before designing a lace thigh garter with pockets a way to carry a phone, cards and keys when a dress has nowhere to put them. It became a direct-response and boutique retail product, sold on the strength of a founder demonstrating it on camera.

Every large client was once a small one. We manufacture accordingly.

Maker’s Mark — Six Product Categories, One Brand

One hundred and one won orders across six product categories for Maker’s Mark seven consecutive years, one colour standard.

Maker’s Mark was founded in Loretto, Kentucky in 1953 by Bill Samuels Sr., who burned his family’s 170-year-old rye recipe and built a wheated bourbon instead. His wife Margie designed the bottle and dipped the first necks in red wax by hand a seal still applied by hand today and registered as trade dress. The distillery is a National Historic Landmark, and the Ambassador Program is one of the largest brand-advocate programmes in American spirits.

The wax seal is the brand. Everything we make has to earn the right to sit next to it.

Jim Beam — Volume Without a Compromise

One hundred and thirteen won orders across eight consecutive years for Jim Beam including a single run of 1,750,000 sampling cups in thirteen designs.

Jim Beam has been distilled by the same family since 1795, seven generations of Beams in Clermont, Kentucky, making it the best-selling bourbon in the world. The portfolio now runs from Jim Beam White through the Premiums and Red Stag, under Beam Suntory since 2014 which means a single sampling programme has to serve a dozen sub-brands at once without any of them losing their own face.

Anyone can print a million cups. The trick is printing thirteen brands’ worth in one window.

Malibu Branded Merchandise

Forty-five won orders in five years for Malibu including the 100% sugarcane drink bucket reordered thirteen times.

Malibu was created in 1978 as a coconut-flavoured Caribbean rum and is now the best-selling flavoured rum in the world, owned by Pernod Ricard. Its entire brand equity is a single idea summer which is why its merchandise programme lives or dies on landing before the season rather than during it.

Hold the one thing they cannot do without, and they will let you build everything else.

Jameson — The Reorder That Would Not Stop

Sixty-one won orders across eight years for Jameson including the Wayfarer sunglasses reordered ten separate times.

John Jameson founded his Bow Street distillery in Dublin in 1780, owned by Pernod Ricard since 1988. Its American growth was built through bars, festivals and sport rather than television, which makes reorderable merchandise the working end of the brand.

Ten reorders of one product is not luck. It is a cost that never surprised them.

Maker’s Mark Bottle Mistletoe

1,401,000 sets for a single holiday season a five-component mistletoe assembly that turned every Maker’s Mark bottle into a gift.

Maker’s Mark was founded in 1953 in Loretto, Kentucky by Bill Samuels Sr., who burned his family’s 170-year-old rye recipe and built a new one on soft red winter wheat. The hand-dipped red wax seal has been on every bottle since the first release and remains one of the most recognised marks in American whiskey. The brand joined Beam Suntory in 2014, and its Ambassador Program is a long-running direct-to-advocate platform City Global has produced for since 2012.

Anyone can make one. Delivering 1.4 million of them by a fixed holiday date is the business.

Casamigos x FIFA World Cup 26 Shaker

378,447 licensed cocktail shakers for the FIFA World Cup 26 a national retail activation for one of the fastest-growing tequilas in the world.

Casamigos began in 2013 as a private tequila George Clooney and Rande Gerber had made for themselves and their friends in Mexico the name means ‘house of friends’. Demand from those friends turned it into a brand, making it one of the fastest brand-to-exit stories in modern spirits.

A World Cup happens once. The product has to be right the first time.

Malibu 32 oz Sugarcane Drink Bucket

One product, re-ordered five summers running a 100% bio-based sugarcane drink bucket that replaced hard single-use plastic without losing shelf presence.

Malibu was created in 1978 as a Caribbean coconut-flavoured rum, originally produced in Barbados to make rum drinkable for a generation raised on cocktails rather than sipping spirits. It became one of the best-selling flavoured rums in the world and has been part of the Pernod Ricard portfolio since 2005, marketed around sun, beach and summer occasions.

Build it once, build it right, and the brand will ask for it again.

Beam Suntory — The rPET Sampling Cup Program

Sixty-nine recycled-material sampling cup runs including a single order of 1,750,000 cups across thirteen brand designs.

Beam Suntory brought together the oldest bourbon family in America and the house that created Japanese whisky, and its US sampling programme reaches across a dozen brands at once Jim Beam, Maker’s Mark, Hornitos, Cruzan, Sauza, Legent, Knob Creek and more. Recycled PET and PLA cups moved through that programme from 2019 onward, which is what makes it a genuine category shift rather than a single brand’s gesture.

Nobody switches to recycled because it is right. They switch when it costs the same.

Jameson Sunglasses Wayfarer — Ten Runs, One Product

on the same tool, from 12,150 pieces to 113,002.

John Jameson founded his Bow Street distillery in Dublin in 1780, and Jameson is now the best-selling Irish whiskey in the world, owned by Pernod Ricard since 1988. Its American growth was built in bars, at festivals and around sport rather than on television, which makes a wearable green premium the working end of the brand.

Ten reorders of one pair of sunglasses. Nothing about the product changed — that is the whole point.

Jack Daniel’s & Herradura Bottle Replicas

Two brand-exact bottle replicas cut from two custom molds 77,419 units across one fiscal year for two of the most protected bottles in spirits.

Jack Daniel’s was founded by Jasper Newton ‘Jack’ Daniel in Lynchburg, Tennessee, and his was the first registered distillery in the United States; every drop is still charcoal-mellowed through the Lincoln County Process. Herradura was founded in 1870 at Hacienda San José del Refugio in Jalisco and is credited with creating the first reposado tequila in 1974. Brown-Forman has owned Jack Daniel’s since 1956 and acquired Herradura in 2007 two of the most tightly controlled trade dress programmes in spirits, under one corporate owner.

A replica either reads as the bottle or it reads as a cup. That difference is cut into the steel.

The Bar Mat Program — Eleven Pro Teams, Five Portfolios

Roughly 29,500 bar mats across 46 orders co-branded with eleven pro teams across five major leagues, for seven spirits brands at once.

The rubber bar mat is the least glamorous object in the drinks trade and the most fought over. It sits on the rail where the bartender builds every drink, which makes it the only permanent brand placement inside a bar that a brand can actually buy. Four competing spirits houses ran the same play through City Global.Earth and because the mats are co-branded with local teams, the same tooling serves a different city every season.

The rail is the only permanent placement in a bar. We build it eleven teams and twelve brands at a time.

The Condiment & Napkin Caddy Program

Roughly 12,650 condiment and napkin caddies across 27 orders and seven consecutive years wood, bamboo and gold-finish metal.

A condiment caddy is bought for utility and kept for years, which makes it the opposite of a giveaway. City Global.Earth has built them continuously since 2019 beginning with a Knob Creek wood caddy, then Cruzan in bamboo, Jim Beam Black in wood, St Germain in gold-finish metal, and Diplomático and Herradura in wood on near-annual reruns. The category has never had a gap year.

Build something the bar actually needs and it never leaves the counter.

White Claw 54 qt Cooler with Speakers

A cooler that pairs, plays, and says the brand’s name out loud a custom Bluetooth voice prompt written into the firmware.

White Claw launched in 2016 under Mark Anthony Brands, the drinks business built by Anthony von Mandl the same company behind Mike’s Hard Lemonade and Mission Hill Family Estate in British Columbia. It did not invent hard seltzer, but it defined it: by 2019 White Claw was the category’s runaway leader and a genuine cultural phenomenon in the United States. Its brand equity lives almost entirely in warm-weather, outdoor, social occasions beach, tailgate, backyard which is exactly the occasion a cooler owns.

Anyone can print a logo on a cooler. We made it introduce itself.

Jägermeister — The Copper Mule Mugs

reordered window after window.

Jägermeister was created in 1934 in Wolfenbüttel by Curt Mast, a keen hunter, from fifty-six botanicals the recipe unchanged and still secret. The name means “master hunter” and the stag with the glowing cross comes from the legend of Saint Hubertus. Still family-owned, the brand was rebuilt in the United States through bar culture rather than advertising, which makes the physical serve the most valuable brand real estate it owns.

The serve is the advertisement. Build the serve.

Red Bull — Nine Programs Across the Bar

Nine programs for Red Bull from 30,000 bar mats to a can that floats in mid-air on a magnetic field.

Red Bull was founded in 1987 by Dietrich Mateschitz, who licensed a Thai tonic called Krating Daeng and built around it what is arguably the most successful marketing company of the modern era. It sells roughly twelve billion cans a year, and it does it almost entirely without conventional advertising owning Formula One teams, football clubs, cliff-diving series and Flugtag instead. For a brand that sells presence rather than product claims, the physical object in the room is the campaign.

Red Bull does not buy products. It occupies places. We build the places.

Sipsmith × Wimbledon — The US Activation

Twenty-four programs in five years for Sipsmith including the Wimbledon garden games range and a copper swan pin reordered six times.

Sipsmith opened in Hammersmith in 2009 as the first copper-pot gin distillery licensed in London in almost two hundred years the founders had to change British law to do it, ending a prohibition dating to 1820, and that single act is credited with starting the craft gin boom. The swan is its emblem, and Wimbledon, where Sipsmith is an official partner, is the most valuable fortnight in its calendar.

A garden party does not look like a promotion. That is the whole brief.

Perrier-Jouët Custom Bottle Glorifier

Two bespoke glorifiers in metal, brass and acrylic furniture-grade display for a bottle that is itself a piece of Art Nouveau design.

Perrier-Jouët was founded in 1811 in Épernay by Pierre-Nicolas Perrier and Adèle Jouët, and became known for a lighter, floral style of champagne. In 1902 the Art Nouveau artist Émile Gallé painted the white anemone motif that still defines its Belle Époque bottle, making the house as much an art brand as a champagne one. It is part of the Pernod Ricard portfolio today.

Thirty-three units, finished like furniture. Craft does not require volume.

Herradura Horseshoe Vessel with Stopper

The brand’s own horseshoe, engineered into a borosilicate glass drinking vessel that clips to the bottle at shelf and gets kept long after.

Herradura was founded in 1870 at Hacienda San José del Refugio in Amatitlán, Jalisco, and takes its name "horseshoe" from a horseshoe found on the property. It is one of the oldest tequila houses in Mexico and is credited with producing the first 100% blue agave tequila. Brown-Forman acquired the brand in 2007, and the horseshoe remains its most recognisable mark.

The brand’s oldest symbol, re-engineered into something a customer keeps.

Jägermeister — The Stag Side Car

The Jägermeister stag.

Jägermeister was created in 1934 in Wolfenbüttel by Curt Mast, a keen hunter, from fifty-six botanicals. The name means “master hunter”, and the stag with the glowing cross between its antlers comes from the legend of Saint Hubertus the most recognisable emblem in the spirits aisle, and one the brand has protected for ninety years.

Every brand owns a logo. Very few own an animal — so we cast it.

GAO COOP 3D Keychains

Three million 3D collectible keychains for a national school fundraising programme the largest unit count in City Global history.

Great American Opportunities has run school and youth-group fundraising programmes out of Nashville for decades, built on the simple mechanic of a prize a child wants badly enough to go door to door for. Its COOP character programme turned that mechanic into a collectible universe, and the keychains were the prize at the centre of it.

Three million pieces, and a child has to want the third one as much as the first.

Great American Space Coop — Season Two

Twelve characters, two and a half million pieces, and a second season from a client who had already sold three million of the first.

Great American Opportunities has run school and youth-group fundraising programmes in the United States since 1975, operating out of Nashville as part of the Southwestern Company a business whose roots in student selling go back to 1855. Its model depends on products a student can carry, explain and sell in a single doorstep conversation, at a price a neighbour will agree to without thinking twice. That constraint, not fashion, drives every decision on the product.

Twelve characters is not twelve products. It is one reason to buy four.

Cherrydale 3D COW Collectibles

Over 1.1 million collectibles across three concurrent programmes in one fundraising season.

Cherrydale Fundraising has supplied school and community fundraising programmes across the United States for more than a century.

Girl Scouts — Seventeen Programs, Five Years

Seventeen programs over five years for the Girl Scouts 195,000 units, and CPSIA passed every time.

The Girl Scouts were founded in 1912 by Juliette Gordon Low in Savannah, Georgia, with eighteen girls; the organisation has since served more than fifty million American women. Its product-sales programs are the largest girl-led business in the world, and they exist to teach commerce goal-setting, money handling, customer service not merely to raise funds. That makes the merchandise itself part of the curriculum, and puts an unusually high floor under what is acceptable to sell.

An organisation for children cannot afford one bad product. That is why they kept coming back.

American Airlines Onboard Blankets

769,890 onboard blankets, released 46 times over nine months into two distribution hubs logistics as the product.

American Airlines traces to 1930, when eighty small carriers were consolidated into American Airways, and it flew the first commercially viable transcontinental service in the United States. Its polished-aluminium livery and Vignelli-era eagle became two of the most recognised marks in aviation. Today it is the largest airline in the world by fleet size, and its onboard product is specified to airline standards.

An airline cannot warehouse. Getting it there on the day is the whole job.

The Airline Ice Mallet Programme

961,920 onboard ice mallets across 43 repeat runs two competing airlines, one production line, five straight years.

American Airlines traces to 1930 and is today the largest airline in the world by fleet size. United, founded on the 1926 airmail contracts that became Boeing Air Transport, runs the most comprehensive global route network of any United States carrier. They are direct competitors on nearly every domestic trunk route and both galleys have been supplied from the same tooling since 2021.

Nobody will ever photograph an ice mallet. Both airlines have bought it forty-three times.

Norm's Restaurants Ceramic Coffee Mugs

6,624 oversized 15 oz ceramic mugs for a 1949 Los Angeles institution merchandise customers pay for, not a giveaway.

Norm's was founded in 1949 in Los Angeles by Norm Roybark, who started with a single used-car-lot-turned-coffee-shop and built one of Southern California's best-known diner chains. Its La Cienega location is a designated Los Angeles Historic-Cultural Monument and a landmark of Googie architecture. The brand still trades on round-the-clock service and bottomless coffee.

A 1949 diner and a 15-ounce mug. Good products do not need to be complicated.

FIFA World Cup 26™ Volunteer Program

The volunteer kit for the largest World Cup ever staged 612,859 pieces across five products, five factories and three languages.

The 2026 FIFA World Cup is the largest in the tournament’s history 48 teams, 104 matches, and the first edition co-hosted by three nations. Its volunteer workforce runs to tens of thousands of people across sixteen host cities, and the Volunteer Programme kit is the most widely distributed piece of physical product at the tournament it came to City Global.Earth through the same route as the Casamigos shaker opposite.

Five products, five factories, one tournament that will not wait. That is the work.

Del Mar Racetrack 3D Lenticular Cups

Five consecutive seasons and 435,000 cups the collectible that turns a concession purchase into a keepsake.

Del Mar Racetrack opened in 1937 on the San Diego County fairgrounds, built by a group of Hollywood investors that famously included Bing Crosby, who is said to have greeted the first guests at the gate himself. ‘Where the Turf Meets the Surf’ has been its line ever since, and the summer meet remains one of the most social race meetings in American racing. The venue is operated by the 22nd District Agricultural Association, a California state agency, with Premier Food Services running concessions and its collectible cup is a season tradition rather than a giveaway.

A fan will keep a cup that moves. That is the whole brief.

City Global Racing — A Motorsports Brand, Built From Zero

A complete motorsports identity car livery, Sparco driver suits, crew apparel and paddock merchandise designed and produced in-house across three marques, three race series and eight sponsor brands.

City Global Racing was City Global.Earth’s own motorsports programme, run across the 2018–2019 seasons with GMG Global Motorsports Group in SRO Motorsports Group series as the CrowdStrike and AWS Mercedes-AMG GT3, an Audi R8 GT4 under Audi Sport customer racing, and a Porsche GT4 Clubsport for Jason Bell Racing. Everything the fan could see was designed in-house by Chris Wales.

A livery only works if the suit, the hat and the hero card read as the same brand. That is why one team should design all of it.

North American Midway — Uniform Program

Three seasons, 52,830 garments the entire front-of-house identity for the largest travelling midway in North America.

North American Midway Entertainment was formed in 2004 from the merger of several of the continent’s oldest travelling carnival operators, including Conklin Shows, Astro Amusement and Farrow Shows. Headquartered in Farmland, Indiana, it is today the largest travelling outdoor amusement company in North America, running the midway at many of the biggest state and provincial fairs in the United States and Canada. Its brand is experienced almost entirely through its people which is what makes the uniform programme the brand programme.

Their staff are the brand. The uniform is not merchandise, it is the storefront.

Los Angeles Zoo — Six Consecutive Seasons

Six straight seasons with one zoo plush, drinkware, lenticular cups and biodegradable packaging, all child-safety tested.

The Los Angeles Zoo opened in Griffith Park in 1966 and today holds roughly 1,800 animals across some 270 species, a number of them critically endangered. GLAZA, the Greater Los Angeles Zoo Association, it pays for the work. The zoo’s California condor recovery programme is among the most successful species rescues ever attempted.

A child keeps the animal they met. That is a conservation donation that lasts fifteen years.

Midway & Fair Flags — Eight Programs

Eight flag programs across four midway and fair operators small orders, produced domestically, delivered before the gates open.

American travelling carnivals date to the 1893 Chicago World’s Columbian Exposition, and the business is still largely family-run: Kissel Entertainment, Reithoffer Shows and the state and regional fairs they serve are multi-generational operations whose whole season can turn on a few weeks of good weather. The Iowa State Fair alone draws more than a million people a year. Sponsor visibility across a crowded midway is sold by the foot.

Nobody notices a good flag. They notice a faded one.

A$AP Rocky — Tour Merchandise

A full arena tour's merchandise programme designed, produced and delivered to the venue on the tour's schedule, not the factory's.

A$AP Rocky emerged from Harlem in 2011 with a sound and a visual language that pulled hip-hop toward high fashion. In 2015 he formalised his creative collective as AWGE a label, design studio and film imprint that has since worked across music, runway and product. His 2019 North American tour, and the A$AP YAMS tribute programme honouring the collective's late co-founder, were both merchandised through this work.

The tour date does not move. Everything else has to.

The Mitchells vs. the Machines — Wooden Moose (Sony Animation)

A carved wooden moose with a laser-burned logo built from scratch for a studio marketing campaign, four times over.

Sony Pictures Animation, founded in 2002, is the house behind Spider-Man: Into the Spider-Verse. The Mitchells vs. the Machines, its 2021 feature, was built around handmade objects, and the hand-whittled wooden moose became the film’s most beloved artefact Sony later hid the same moose on Miles Morales’s shelf in Across the Spider-Verse as an Easter egg.

Some briefs are not about volume. They are about whether the thing feels real.