Elegant Women — Celebrating Sophistication, Style, and Grace
Digital Strategy
Visual Language
Content Direction
Website Design
Interactive Style Guide
Digital Creative Agency, we had the pleasure of working on the "Elegant Women" project, where our aim was to celebrate the timeless beauty, sophistication, style, and grace of women through captivating visuals and compelling narratives.
Through this project, we sought to honor the diverse expressions of elegance and empower women to embrace their unique
Relationship
– Our team collaborated with renowned fashion photographers to capture stunning portraits and editorial spreads that showcased the elegance and poise of women from different backgrounds and cultures.
Intersecting Strategy with Design
Through in-depth strategic discovery and integrating our findings into the design process, BLVR told the story of who Rushing really was. We conveyed the most authentic brand elements to clearly represent Rushing in each design feature possible. By entirely recreating their logo and establishing a fresh color palette, we brought new energy into Rushing. We laced their passionate strategy into every avenue of the elevated brand identity to reestablish Rushing as the truest version that they could be.
